Several media agencies choose Belgian start-up SoPRISM for Audi profiling
SoPRISM’s solution, Social Audience Profiling, allows advertisers to accurately identify who their target groups are and better understand who their customers are in order to target advertising campaigns on the right channels with the right messages.
Quality of dashboarding, relevance of data processing and the ability to generate a “persona” in just a few clicks that summarizes the requested target are arguments that convinced Auxipress and several media agencies to implement the SoPRISM solution for their clients.
The start-up specializing in social profiling and social data mining is also financially supported by 5 private investors including Jean Zurstrassen & Grégoire Destreel, the founders of Keytrade Bank and Skynet and Harold Mechelynk, founder of Ogone. Great references in the Belgian digital microcosm.
The start-up is currently working on developing its sales force to be able to meet demand from the Belgian market as well as from other European markets.
