PayPal Partners with H&M Group to Support Global Launch of Ivyrevel
“We are proud to be 100% digital and to shake things up in the fashion industry by combining artistic creativity and technological innovation,” says Dejan Subosic, co-founder of Ivyrevel.
PayPal will provide Ivyrevel with its leading global payments platform – a major asset for a customer-centric fashion retailer. Ivyrevel will benefit from the most advanced PayPal technologies on the market.
“Using technology as a source of creative expression in the world of fashion is an exciting endeavor for us. We are about to learn a lot about the evolution of creativity by merging these two worlds,” adds Dejan Subosic.
Ivyrevel has established its own Fashion Tech Lab in Stockholm. This technology lab will be responsible for thinking forward and experimenting with the future of fashion. Technological learning integrated into the creative process, interactive fabrics, wearable technologies, distribution, customer experience: Fashion Tech Lab will do everything to ensure that Ivyrevel continues to innovate and remain at the forefront of fashion in the 21st century.
H&M is involved as an investor in the areas of production and strategic consulting. PayPal is the Swedish fashion brand’s partner and advisor for payments and distribution.
