Belgian start-up Mobilosoft buys French competitor E-wego
“Web-to-store” is today the essential basis for any marketing strategy of a brand organized in points of sale (stores, restaurants, centers, etc.). The objective is to help brands attract consumers to their stores at the most opportune moment: when they are doing research on their computer, smartphone, or tablet.
“Until recently, digital managers of brands focused on e-commerce. But they are gradually realizing that they have neglected a very promising market: that of Internet users who research online before going to a point of sale. However, the volume of business they generate is significantly greater than that of pure e-commerce. Our role is to help them implement strategies that will allow them to reach this hitherto untapped market,” explains Georges-Alexandre Hanin, CEO and founder of Mobilosoft.
Georges-Alexandre Hanin, a young sales engineer from Brussels, founded Mobilosoft in 2010. In 5 years, his start-up has become the leader in the Belgian market for generating measurable web-to-store traffic. Mobilosoft has just acquired E-Wego in Paris, doubling its number of customers. By integrating its Parisian competitor, the Brussels company now has even more major brands such as Ikea, Carrefour, Proximus, Mobistar, Carrefour, Spar, Lidl, Tom&Co, Quick, Panos, Auto 5, Multipharma, Medi-market, JBC, Di, Lola&Lisa, Léon de Bruxelles, Jeff de Bruges, Courtepaille, etc.
“Created in 2009, E-wego is the French specialist in Presence Management (local multi-distribution of points of sale). The acquisition by Mobilosoft (Belgian leader in Web to Store) and the merger of our technologies/know-how allows us to meet the increasingly strong demand of our customers in Web To Store and to offer the most comprehensive offer on the French market.” explains Stéphane Aubert, Managing Director and Founder of E-wego.
E-wego had a particular interest in a start-up like Mobilosoft since it is the only service provider to be a partner of all the largest local search media (national and international).
