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Carglass trusts The Reference

Sep 25, 2017 | News | 0 comments

Carglass trusts The Reference

Number 1 in the repair and replacement of vehicle windows, Carglass has chosen to entrust the Ghent digital communication agency The Reference with the creation of its new website, intended for the Belgian and Luxembourg markets. The modernization of this digital channel, which is an essential tool for customer contact, should help Carglass achieve the ambitious objectives set for this year and the following ones. The new website, which will be launched during the year, will focus above all on the customer experience.

The Reference chose to build the site on the powerful content management system “Sitecore Experience Management Platform”. It will allow the Carglass marketing team to manage content with unparalleled flexibility, in a user-friendly and stable environment, and thus create compelling online experiences for visitors. In addition, a monitoring system will ensure the availability of the appointment scheduling tool at all times. This functionality was apparently a key criterion for Carglass® and weighed in the decision. In the event of a broken window, customers must be able to get help as quickly as possible.

The fully responsive website will ensure a quality experience, regardless of the device (desktop or laptop, tablet or smartphone) used by the customer when contacting Carglass to schedule a repair. The site will be hosted on Microsoft Azure and will have managed services and 24/7 support from The Reference.

Pieter Moons, Digital Marketing Manager at Carglass, explains why he chose The Reference: “We were looking for more than just a technical partner and The Reference fit our expectations. In addition to creating a new online environment, The Reference will be able to help us roll out our customer experience and engagement criteria across all digital channels.”

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