Geolocated Snapchat filters on demand
Since last February, Snapchat has given its users the possibility of creating customizable geolocalized filters for their events.
Until now, the company has implemented an on-demand creation tool based on models for different types of events.
These inexpensive filters (starting at $5) can cover a larger or smaller geographic area for a specific period of time. They will appear alongside other geolocalized filters and can therefore be used by all participants of the same event.
Beyond its advertising activity, Snapchat continues to work on diversifying its products and revenue sources.
