MostWanted’s winning swing for MercedesTrophy
A recognized event in the very select Belgian golf world, the MercedesTrophy brings together more than 3,000 hand-picked participants each year. An exclusive experience, particularly strategic for strengthening the high-end image of Mercedes-Benz among its core target audience. As the first point of contact with the event, the website therefore plays an ambassadorial role, which is essential in setting up this action.
Far from the usual organic update, the 2016 version moves up a gear and presents the event from a decidedly more modern angle. And infinitely more functional for on-the-go users, with all of the site’s content now 100% compatible with mobile platforms.
A version with a completely revised ergonomics, via a simplified navigation and designed according to three specific Consumer Journeys. Aligned with the three major stages of the event life cycle (before, during and after each key date), they facilitate access to clearer and, above all, more relevant information for each visitor profile.
All for a final result much closer to the level of requirement imposed by the stature of a brand such as Mercedes-Benz.
