Google plans to crack down on intrusive ads
After blocking pop-ups in the desktop version of the Chrome browser, the American company announced that it would penalize mobile sites using invasive ads. These ads partially or completely cover the page visited. They generally have to be closed manually to access the content of the site. Google specifies, however, that pop-ups verifying the age of Internet users or small banners that do not prevent browsing will remain authorized.
The search engine is betting big on small screens and wants to offer the best possible experience. The change to its search algorithm will mean that sites that use this type of advertising will be ranked lower in the search engine results. This decision will have a significant impact because Google’s SEO and the traffic it generates are essential for the survival of certain websites.
In any case, Google seems determined to eliminate invasive advertising.
Alison Druart (st.)
