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Showpad Raises Record $50 Million in Funding

Sep 25, 2017 | News | 0 comments

Showpad Raises Record $50 Million in Funding

Showpad, the Ghent-based startup specializing in the enhancement of marketing content, has closed a $50 million Series C financing led by Insight Venture Partners. Existing investors Dawn Capital and Hummingbird Ventures also participated in this new round. This investment will accelerate the growth of sales, marketing and bring the necessary evolutions to the platform

The Series C investment comes after Showpad’s rapid global customer growth and geographic expansion, with the company more than doubling its revenue over the past four years.

With hundreds of customers worldwide, including BNP Paribas, Saint Gobain, Johnson & Johnson, bioMérieux, Econocom and Kimberly-Clark, Showpad helps many companies leverage the power of their content. The Showpad platform is now focused on sales and marketing productivity.

“Analysts estimate that 60-70% of an organization’s content is never used, largely because it is inefficiently organized or deemed irrelevant. We built Showpad to solve this problem by creating a single platform that increases efficiency, making access to enterprise content easier, more fluid, shareable, and measurable for business impact,” said Pieterjan Bouten, co-CEO and co-founder of Showpad.

Showpad also announced today the launch of two new products to distribute content from Gmail and a CRM, further strengthening its offering.

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